I guess the point I’m trying to make is the growth that you refer to does come at a cost. ![]() I’m sure there are intricacies to managing a site like pinkbike that most of us will never understand, but, without attempting to sound too dramatic you’ve made the proverbial “deal with the devil.” That’s not taking a shot at outside by calling them the devil, purely metaphorical. You now have consumers, shareholders, and a board of directors to keep happy, and shareholders don’t care about pinkbike, they care about dividends, and the board doesn’t care about pinkbike, they care about shareholders. But it doesn’t come without it’s own costs. Gaining access to the purse strings of a massive corporation will be a big step towards realizing some of your bigger projects.
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